How to Find Early Adopters in B2B – The Complete Guide
If you can’t find early adopters, you can’t build a business. – Trevor Owens, Lean Startup Machine CEO In previous posts, we talked about how to spot early adopters and covered a few tactics to find...
View ArticleThe Early Adopter Profile – Why the Original Definition Still Matters to B2B
When you think of the early adopter profile, what do you think of? Robert Scoble running out screaming of the Apple Store with the first iPad? Or the hundreds of people that line up to buy an iPhone on...
View ArticleWhy Research Matters in B2B Customer Development
For any of the markets your startup will explore, you’ll need to do enough preliminary research to 1) figure out whether the opportunity is worth pursuing and 2) be able to have engaging discussions...
View ArticleHow To Contact Early Adopters For Customer Development Interviews
Customers don’t care about your solution. They care about their problems. – Dave McClure, 500 Startups Founding Partner and Investor As you prepare to engage with early adopters to validate your target...
View ArticleHow to Find the Right Early Adopter Profile for Your B2B Startup
Startups are often selling too low… they get to people who live the pain they solve, get lots of feedback, but the people they try to sell to don’t understand the needs of the whole department and...
View ArticleHow to Find Early Advocates for Your B2B Startup
Early adopters are great for opinions, but they’re lousy for growth. The best early adopters are early advocates or champions for your startup (“earlyvangelists” in the words of Steve Blank). Advocates...
View ArticleHow to Truly Own Your Beachhead Market in B2B
In B2B, you need to change your mindset to truly dominate your beachhead market. Your marketing, your distribution, your whole product, your focus — everything has to change. Your value proposition has...
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